Responsible, Accountable, Consulted, and Informed (RACI) Matrix:

The RACI matrix clarifies each role to ensure projects are kept on track. For marketers, the RACI matrix can streamline processes and projects to provide valuable marketing content. 

The RACI matrix, outlined below, describes each employee’s role to complete a goal.

For example, the RACI matrix can be adapted to a company’s team as shown below.